Slotomania Arctic Tiger $60B Bet - By Captain Swears Alot Chapter 1
Gamasutra: Om Tandon's Blog - UX Review: 'Piggy Bank Endowment Effect!
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Superdata research predicts massive growth in this segement You may wonder, why people are sinking millions of dollars in to these games which can not be played for real money!
When they launched a variant of their popular flagship online real money brand 'Jackpot Party' as an F2P game on Facebook, everyone was genuinely surprised, it racked up 25K overnight!!
Traditional casino gaming manufacturers could not fathom what would drive people to play these no real money counterparts?
Have they discovered another virgin goldmine waiting to be explored?
When you can easily play online or head to nearby casino to the paying counterparts?
The answer of course lies in user behaviour.
But what may hold true of an average person does not hold true of an average gambler.
Their intrinsic motivations are quiet different: For an average person recurring motivation to bet or gamble is the lure of high returns, beating the odds and getting a lucky dip once in a while.
Motivation : In this case more then returns is gambling rush.
It's got more to do with the journey then the destination.
Ground reality of majority of regular visitors is quiet different For players in this demographics majority of who are pensioners and retired or working less hours regular visit to casinos for spending time is part of the routine and hence more then occasional gambling it part of their daily time sink.
Motivation : In this case, more than betting is daily routine.
Super Data research shows, Latin American middle aged women to be most engaged players Motivation : In this case, more than betting is killing time.
Are Social Casino games different from real money games?
The bait is the same but the hooks are not Social Casino games are not regulated like real money casino games, the stringent rules and testing certification by GLI Gaming Labs International the ruling body on real money casino games is not applicable to probability math tables and design of social casino games.
This is the very reason why Zynga backtracked from entering the real money betting games with Zynga poker and slots, they could not get away with their F2P hooks in a highly regulated environment ; Which gives them the freedom to apply more aggressive F2P hooks when it comes to engage and monetise players.
Gameplay: Players can chose from a wide range of slot games catering to a wide variety of tastes and preferences, what's more they are downloaded as on demand DLC's which does not kills your mobile storage.
The experience and UI has been well crafted with good on boarding for mobile, with auto feature which enables players to keep spinning without the need to press the button continuously.
This is in direct contrast to real money casino games, where such a distinction is not possible, even if you can detect a new player playing either online or by the slot machine due to heavy compliance and regulation barring such practices.
But hooking new players with rewards, easy progression and memorable first time user experience is an essential foundation of F2P games to prevent churn.
How social is social.
However the game dynamically scales the prize pool as well to ensure player keeps playing and does not gives up feeling reward is too far out of his reach, this balance is also attained by having a small leaderboard where the chance of climbing the ladder is much shorter compared to a large sloth show, where most casual players will be disheartened to continue.
Chances are a lot of the tournament players are bots to generate here pressure and act of playing in an active community.
You also see from time to time toast notifications that announce which players have hit jackpot which acts as aspirational and vanity matrix for the existing Player to continue playing.
You can see below in-game prompts encourage players to keep spinning by aspiring the player he is near the summit and the big win, so they don't give up and keep playing.
Y ou can see above, how the leaderboard prompts the player to keep playing, thing is even if the leaderboard is large 100+you quickly climb to top 25 or 10 just after few spins implying this feature might have been dynamically tailored to each individual players progression and be designed more as an tool which keeps players playing by always dangling the top prizes click to see more within his reach, rather than a hardcoded leaderboard.
Playtika has studied the grinding aspect of F2P model well which in turn slotomania comments opportunity and funnels for monetisation see more time, once the player is hooked to the core loop.
Post the 'Honeymoon' on boarding phase as player unlocks more games, the amount of coins player is spending in the game become more then what he is earning this could be because of the math tables that determine prize drop normalise post on boarding phase and fall more in line with real money game math tables.
This creates pressure on Players to buy more coins.
Slotomania incorporates a very aggressive monetisation model and strategy employed by a F2P game.
The games sole hard currency coins acts as energy mechanics of the game as well, if you run out of those you can't play the game effectively.
Daily rewards collected from the game as gift ensure player can play at least a handful of games, if he is grinding.
But live blackjack sportsbook play the game for longer periods you eventually need to buy coins.
Slotomania intentionally devaluates it's currency from time to time by giving huge volume discounts as player progresses it's unlike discount, or sales other games have in their storechances are the IAP pack value that slotomania comments get slotomania comments level 1 will be very different from IAP packs you get at level 20 or level 30, this is because as the players progress, the amount of bets required increase exponentially and to compensate for that sink, and to attract players for repeat purchase, slotomania comments economy has to link the volume of coins purchased to players level in the game, this player level linked changes in store are unique to Slotomania Apart from this level linked HC devaluation, Slotomania employs a host of welcome screens IAP offers at least 3 every time you open the app time limited offers which are cheaper than in store offers to promote impulse purchase.
Question : How does the 'PIG' model works?
But how does this makes Player's feel smarter or different from any other IAP in the game?
But having observed over 2 years every time piggy bank promotions are run, there is a significant jump in revenue 15-20 % due to players breaking the bank.
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